Late last year I had the pleasure of making a speech with Bettina Arndt at the Stanford Brown client briefing in Sydney. Their head of research Ashley Owen put together some acronyms for retirees. Here they are.
GLAM – Graying Leisured Affluent Married
GOFER – Genial Old Fellows Enjoying Retirement
WOOF – Well Off Older Folk
WOTCHA – Wonderful Old Thing Considering Her Age
ROMEO – Retired Old Men Enjoying the Outdoors
TEPID – Tastes Expensive, Pension Inadequate Dammit
GPO – Good For Parts Only